Business Analyst (m/w/d) – Brand & Marketing Performance – Remote

Permanent employee, Full-time · Remote, Deutschlandweit

Your responsibilities

We’re looking for a Business Analyst remote in DE or UK to support our Chief Brand Officer and Brand Directors in making data-driven decisions across our brand portfolio. This is a matrix role: you will be based in our central Business Intelligence team, while working very closely with the Brand Department as your main business partner.
Your work will combine financial analysis, performance marketing evaluation, customer insight reporting and the application of AI-driven analytics. You’ll play a key role in ensuring our brands have the right numbers and insights to guide strategy and execution.

Partner with the CBO and Brand Directors on P&L analyses, ROI modelling, and financial reporting
Build and maintain dashboards and reports to track brand and marketing performance (e.g. CAC, CLV, ROAS, brand equity metrics)
Consolidate and analyze customer insights from tracking tools, surveys, and consumer panels
Explore and apply AI-powered tools (e.g. predictive analytics, advanced data modeling, automation of reporting tasks) to support smarter brand decisions
Deliver clear, concise presentations and recommendations to senior leadership
Collaborate closely with Finance, Marketing, and E-Commerce teams to align data and insights

Your profile

2–4 years’ experience in business analysis, FP&A, or marketing analytics (FMCG, eCommerce, or consulting background is a plus)
Solid understanding of financial modelling, P&L structures, and margin analysis
Proficiency in Excel/Google Sheets and BI tools (Looker, Tableau, Power BI, or similar)
Basic understanding of brand building and marketing concepts, combined with a genuine interest in developing expertise in this field
Strong analytical skills and attention to detail
Ability to communicate complex data in a clear, actionable way to stakeholders at all levels
Proactive, collaborative, and comfortable managing multiple projects simultaneously
Fluent in English; additional languages are a plus

What we offer

The opportunity to work at the intersection of brand and BI in a dynamic, growing environment
Direct exposure to senior leadership and the chance to shape our brand portfolio
A collaborative culture with space for ownership, initiative, and professional growth
Responsible, exciting, and varied tasks with a lot of creative freedom in a dynamic company that has flat hierarchies and an open, relaxed working atmosphere in which everyone is on a first-name basis
A friendly, open-minded team consisting of approximately 250 employees in Munich, Leipzig and Albourne (UK) as well as several beloved office dogs
Flexible working hours (trust-based), home office options incl. cost sharing for your home office equipment and the possibility to work from abroad for several months within the EU
28 days of well-deserved vacation days plus the possibility to take up to 20 days of unpaid leave as well as special leave!
Various internal as well as external training possibilities
Different employee discounts - for our humans as well as their pets!
Regular team, company and family & friends events
Need a break? Relax in our own social area, which is equipped with a football table or challenge your colleagues in a Mario Kart battle (or any other Nintendo Switch game) on our huge and cosy sofa area!
Don't like reheating food? Ordering food takes too long? In our office, you will find a high-quality, fully-equipped kitchen at your disposal where you can wield the wooden spoon or bake delicious cakes!
Coffee, cocoa, tea, and other cool soft drinks such as water and juices as well as fresh fruit, small snacks and a well-stocked candy bar are available to you free of charge
Many other great benefits that we will gladly present to you in more detail during your recruiting process!

Interested ?

We are looking forward to your cover letter, CV as well as your potential start date and salary expectation.

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About us

In order to achieve our vision of "establishing healthy pet food in the mainstream" and to always be one step ahead when it comes to digitization in the future, we need motivated talent, know-how from experts and a good portion of "Passion for Pets and Technology".

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Your application!

Thank you for your interest in the position and in our company AlphaPet Ventures GmbH.
We kindly ask you to fill the following short form. Should you have any difficulties in uploading your files, please contact us by mail at recruiting@alpha.pet